Walmart was up 6% today as it announced the Sep 15 launch of Walmart+, its Amazon-rival membership program. For $98/ year you get unlimited free delivery for orders over $35. Prime, by comparison, charges $119/ year for free deliveries with no minimums and a bunch of extra goodies, like Amazon Video and Amazon Music. So, not quite the same value. MS predicts there may be 20mm subscribers, mainly in the heartland...mostly it's a bet that consumers will pay $8/ month to have Walmart deliver their groceries instead of picking it up curbside.
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