Toyota is the world's second biggest company by revenue ($267bn) and market capitalization ($203bn). Models such as the Corolla, Land Cruiser, Hilux, Prius, and Celica have been some of the best-selling cars ever manufactured. The company's name and brand are almost universally recognized. And for much of Toyota's history, its logo was simply the company name in different font types. Simple and effective, no?
Then in 1989/1990, Toyota debuted a very different logo--three overlapping ellipses logo symbolizing (officially) "the unification of the hearts of our customers and the heart of Toyota products. The background space represents Toyota's technological advancement and the boundless opportunities ahead." Hmm, okay, if you say so. A more practical explanation is that the interlocking ellipses represent a thread coming through the needle’s eye as tribute to the company’s start as a sewing machine manufacturer. But the following interpretation, while requiring perhaps a bit of imagination, is the most satisfying: it's just a really concise spelling of the company name!
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