William Shatner went to space yesterday on Blue Origin's New Shepard rocket. At 90, Shatner became the oldest person to boldly go where only a few have gone. And he was overjoyed...thanking Bezos for giving him the experience of his life.
As always Bezos was the shrewd businessman. He comped Shatner's ticket (sorry, the other non-celebrity passengers) but reaped multiples dollar's worth of free media coverage. And will be able to use footage of "Captain Kirk" for Blue Origin's PR plans. But sometimes a good message gets in the way of great messaging, as when Bezos cut off an emotional Shatner to spray congratulatory champagne. Stick to the script Shatner!
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